NEXT CASE STUDY
Research & Development
Films make us laugh and cry. Filmmakers who wield this power can impact the world, but is filmmaking a uniquely human skill? Can a film made by a machine move you?
In 2016 Zoic Labs and Saatchi/Team One conducted an experiment to answer this question using IBM Watson, EEG neurofeedback, emotion recognition, MS Rinna chatbot, and custom-built editing and neural art AI software. The result was “Eclipse,” a short film conceived, directed, and edited by artificial intelligence, which debuted at the 2016 Cannes Lions New Directors’ Showcase.