Culver City, CA, January 25, 2022 - Advanced data visualization company Zoic Labs has partnered with the Defense Intelligence Agency (DIA) Future Capabilities and Innovation Office to satisfy MARS requirements for visualization capabilities, big data, data management and analytics. The partnership will draw upon Zoic Labs’ Hollywood origins and depth of experience in interactive data visualization with a compelling visual language to elevate “MARS’” mission to provide U.S. military planners, senior U.S. leaders and warfighters with strategic advantage.

“MARS,” DIA’s innovative Machine-assisted Analytic Rapid-repository System, will transform the existing system housing foundational military intelligence into a dynamic, cloud-based system that pairs humans with machines to automate routine processes and enable the artificial intelligence and machine learning needed to make sense of big data and create analytic bandwidth.

Uniquely positioned to support the DIA MARS vision, Zoic Labs will provide a scalable, user-driven experience using novel techniques to draw the viewer’s attention to regions of interest in large datasets. This will enable the dynamic, seamless presentation of various graphical and visual content, represented through diverse platforms and applications at the speed, scale, and security provided by the MARS ecosystem, with little to no training. DIA’s award to Zoic Labs continues the commitment to bring small business and non-traditional partners into flagship development efforts.

Tim McBride, Zoic Labs Founder and President, expressed excitement in contributing to a foundational transformation of key intelligence systems. “We’re so very proud to be trusted with this DIA MARS visualization effort. Our industry-leading team has the right experience, perspective and ability to help our nation’s intelligence analysts effectively and efficiently leverage new systems to make timely and accurate assessments and decisions. Our intelligence community deserves the best. This is exciting stuff!”

Zoic Labs has worked on several projects for the Space Force in addition to a myriad of projects for the US Department of Defense and Intelligence Community over the past 13 years. Zoic Labs, an advanced visualization and software company with a Hollywood pedigree, infuses unique design sensibilities into its visualizations on film and television projects, including Battlestar Galactica and the recent streaming series Space Force and The Haunting of Bly Manor. Most recently, it was announced that Zoic Labs will partner with Slingshot Aerospace to develop a video transcoder as a part of their $1.2 million contract to develop a sophisticated tool that streamlines the visualization of enemy missiles and enhances data integration and mission-critical collaboration.


About Zoic Labs

Zoic Labs, established in 2013, is a software and advanced visualization company focused on big data, emerging technologies and groundbreaking design. It provides software development, R&D, and UI/UX design related to virtual reality, augmented reality, analytics and visualization, and artificial intelligence for a diverse range of private companies, pharmaceutical and healthcare firms, and the U.S. Intelligence Community and Department of Defense.

Zoic Labs’ proprietary web-based data visualization platform (Cognitive®) ingests, aggregates and displays massive disparate datasets in a 3D rendered “game environment.”

Sister company Zoic Studios has garnered three Emmy Awards and countless other awards and accolades for its work in movies, television, and multimedia. Collectively ZOIC has 375+ employees, with offices in Los Angeles, Vancouver, and New York City.

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For more information contact: Jenna Wigman @ Press Kitchen 617.966.0649