NEXT CASE STUDY
Data Visualization and Aggregation
First launched in 2016, LIVE by Zoic enables an innovative user interface allowing the user to interactively customize aggregations of Tweets filtered by a sentiment analysis. To date, we have analyzed multiple events and sentiments associated with these events.
LIVE, for Live and Interactive Voter Emotion, is intuitive and easy to use, and provides personal customization that lets voters see what’s going on beyond lagging poll numbers, with insight into how the public is truly reacting.
Utilizing a Natural Language Processing (NLP) algorithm to define the sentiments, the tool aggregates tweet data that allows Americans to interact with the topics that mean the most to them. LIVE by Zoic was first launched in 2016 and was reconfigured for the 2020 election after a successful campaign.
Biz Stone, Twitter Co-founder and Zoic Advisory Board Member said, “LIVE by Zoic will enable citizens to put their finger on the pulse of what people are really thinking and consequently, Tweeting. This isn’t polling data, it’s real people, expressing their real thoughts and it’s the closest we’ll get to having a crystal ball.