If you've ever screamed at a dashboard, you're not alone. We've all seen systems so complex they seem designed by aliens…or worse, a committee. Experience Engineering is here to save your team (and your blood pressure) by turning stress-inducing interfaces into tools that actually help your people do their jobs - fast, clearly, and without a user manual from 1997. Because in today’s mission-critical world, your systems shouldn’t require a bottle of Aspirin and a stress ball to operate.
At its core, Experience Engineering is a collaborative process aimed at designing with people in mind - real users, real missions, real pressure. It’s the difference between a tool that frustrates and one that flows.
In our everyday lives, we expect our tech to just work. We swipe, tap, and go with little-to-no training required. But somehow, many government and enterprise systems missed that memo. We believe mission-ready tools should be just as intuitive, because user confusion is lost time, lost clarity, and sometimes, lost opportunity.
And in defense and government settings, that's simply not acceptable.
Single-product solutions don’t cut it anymore - they’re insufficient when the integration of legacy systems is crucial. Your systems need to talk to each other, evolve with your needs, and fit into the realities of your ops tempo. Our approach focuses on building adaptable, component-based tools that integrate with legacy systems and scale with mission complexity.
We don’t just think about products — we think about adaptable components that fit within a larger ecosystem, and we do it without reinventing the wheel. By leveraging the strengths of diverse teams and unifying systems through a common operating platform, we modernize what you already have, unlocking the hidden value in underused platforms, legacy tech, and forgotten tools.
At Zoic Labs, we believe that Experience Engineering isn’t just about making things pretty — it’s about performance, precision, and speed. The systems we build feel mission-ready because they are.
We get in the trenches with your teams, move fast with rapid prototyping, and test early so you don’t waste time building the wrong thing. The result? Fewer revisions, faster development, and systems that work the way your operators think.
We combine UX, psychology, cutting-edge tech, and storytelling to create tools that feel less like software, and more like a trusted teammate. From XR and web tools to real-time platforms and data dashboards, we bring fractured systems together into seamless, human-centered experiences that your people actually want to use.
Let’s build something that gets out of the way and gets the job done.
Reach out to Leo Vezzali to get started: lvezzali@zoiclabs.com
